Should Influencer Marketing Require a Disclaimer?
True influence is about leveraging authenticity.
— Veloce.
Hi there! My name is Brianna Frisbie and I am an advertising & public relations student at the University of Nebraska-Lincoln. This semester, I am taking a course titled “Media, Ethics & Society”.
In this class we will be exploring the interrelationships between the American mass media and society, integrating ethics, theories and contemporary issues. Throughout the semester I will be searching for an answer to the question, ” Should Influencer Marking Require a Disclaimer?” I want to learn the ins and outs of influencer marking and all the ethical questioning that comes along with this new era of advertising.
Follow along with this blog as I find news articles and stories that pertain to this topic. Maybe by the end of the semester we will be able to know if there is a black and white answer to this ethical debate happening in society today.