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Should Influencer Marketing Require a Disclaimer?

True influence is about leveraging authenticity.

— Veloce.

Hi there! My name is Brianna Frisbie and I am an advertising & public relations student at the University of Nebraska-Lincoln. This semester, I am taking a course titled “Media, Ethics & Society”.

In this class we will be exploring the interrelationships between the American mass media and society, integrating ethics, theories and contemporary issues. Throughout the semester I will be searching for an answer to the question, ” Should Influencer Marking Require a Disclaimer?” I want to learn the ins and outs of influencer marking and all the ethical questioning that comes along with this new era of advertising.

Follow along with this blog as I find news articles and stories that pertain to this topic. Maybe by the end of the semester we will be able to know if there is a black and white answer to this ethical debate happening in society today.

Bri Frisbie's avatar

By Bri Frisbie

Ever since I was a little kid, storytelling has been my passion. I can still hear my mother telling me to "stop telling stories" as I rambled on in the back of her 2008 navy blue Ford Expedition. My time studying advertising and public relations at the University of Nebraska-Lincoln only deepened my obsession while teaching me the importance of those stories and how they can reach a larger audience.

There is always more to learn and certainly more problems to solve. I am now furthering my education at Conde Nast College of Fashion and Design where I am on a mission to further understand fashion communication, branding strategy and the future of the industry.

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